From the press release...
Gollancz announce strategy to reduce the price of eBook editions of its 2014 debuts to £1.99 for the week of publication.
The science fiction and fantasy imprint of the Orion Publishing Group has decided to reduce the price of the eBook editions of six stunning debut novels to £1.99 for the week of publication. All pre-orders and purchases for these titles, made up to a week after publication, will cost the reader less than a cup of coffee.
Darren Nash, Digital Publisher at Gollancz, writes:
“When we publish a debut novel, we’re very aware that we’re asking readers to take a chance on something new, rather than spend their money on an established author they know they’ll enjoy. That becomes even more challenging at a time like this, when money doesn't stretch as far as it used to. So, we’ve decided to help. We're confident that all of our debut authors are wonderful new talents that you should read – so confident, in fact, that we're prepared to put our money where our mouth is and make it possible for you to try these books for less than the price of a Saturday newspaper.”
The Gollancz debuts that will be included in this initiative are The Boy With the Porcelain Blade by Den Patrick, In Dark Service by Stephen Hunt, Barricade by Jon Wallace, The Seventh Miss Hatfield by Anna Caltabiano, The Incorruptibles by John Horner Jacobs and The Relic Guild by Edward Cox.
A couple of things about this announcement, cool though it is...
- A Saturday newspaper costs more than a couple of quid? That says an awful lot about my weekend newspaper reading habits (definitely not highbrow papers and the price reflects this, I am ashamed...)
- £1.99 for an eBook is not to be sniffed at though, especially when some of those titles look very intriguing (I'm looking at you 'The Relic Guild'). If I had a Kindle I'd be all over this offer... And then I'd go out to find a cup of coffee that cost less than £1.99. I'm bloody minded like that ;o)